What we believe

That vegetables are really darn good for your body. And the more you eat, the better you feel. And the better they taste, the more you eat. So our job is to make vegetables taste really darn good.

In addition to making your body healthy, strong and energetic, eating vegetables reduces your carbon footprint. For every meal that you opt for plants over animals, the planet gets a little stronger too. 

Of course, if you want to, that's great - we applaud you! But our goal is to make delicious plant-based meals accessible to all. Carnivores, omnivores and herbivores are all welcome. No matter your preference, we promise you won't miss the meat!